But I must warn you right away. Of all the tips mentioned here, this is probably the hardest to do. So to increase your chances, check out this guide. Optimize brand search Brand search is any type of query that contains words and phrases associated with your brand, products, or services. This is an example of a page that is partially optimized for brand search. If you google the query “wwf logo” (the famous WWF panda logo), you will find this page:optimize your brand search to increase seo traffic Do you notice anything strange here? Well, there is no downloadable logo.
If there was a logo on this page that phone database visitors could use, they wouldn't have to go back to the SERP and get the logo from another site. Wasted opportunity.Why is this page only partially optimized for brand search? Because it ranks number 1 for the query “wwf logo”. But it doesn't fully answer the search intent behind the query, which is to get a WWF logo file.In extreme cases, it won't rank for some of your brand keywords. To find such cases, you'll need to use a keyword research tool, like the ones I mentioned at the beginning of the article.
Interconnect your content If you already have great content that attracts some high-quality links, these links definitely help the content rank higher in the SERPs. But did you know that those same links can also help you rank for other pieces of content?I am referring to link equity, that is, the “authority” that is conveyed when one page links to another.You can pass link authority from one page to another by linking to them, as long as the links are relevant. These types of links are called internal links because they point to other pages on the same domain.The best way to add relevant internal links is to do it as you type. You can simply search your existing content for articles that target certain keywords and link to relevant (important!) articles. Or you can do it more strategically by designing a content hub.
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