Plan a sustainable format

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Plan a sustainable format

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Amanda’s newsletter has been through multiple changes since it launched. “I knew from the very beginning I wanted to have some curation element,” she said. But it took her a while to land on the name Petits Fours and the four-link format. At one point, she included screenshot interviews in each issue but dropped them because they took too much time. She can USA Phone Number List try new things without losing followers because she’s consistent in delivering high-quality, topical information.

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Get an initial audience through existing networks
Your network can help you get your email list started, but you’ll need access to a bigger audience to continue growing. Even with word-of-mouth support from her initial subscribers, Amanda was limited in how many people she could reach. Her subscriber count started rising again when she looked to built-in social media audiences.
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