Therefore every mass communication needs to be first submitted for approval before sending. It doesn’t matter the use case. If the message is outbound , it’s of little consequence if it's promotional or simply offering support it will need to be reviewed and approved. Another reason to create quality and engaging templates is WhatsApp’s tier system, which correlates quality with reach. with a different number of unique customers in a rolling period. It can be: unique customers 10K unique customers unique customers An unlimited number of unique customers How do you know which category you belong in, and how is it determined? Every single business starts at unique customers.
Only then you can scale automatically based on: The phone number status Phone Number List The phone number quality rating; How often the business initiates conversations with unique customers. If you reach your messaging limit, you can only start more conversations as soon as one or more active conversations come to an end. For example: Every time you initiate a new conversation with a unique customer, Meta will evaluate if your limit should be increased. Their verdict depends on whether: Your phone number status is Connected meaning you can send outgoing messages within your set messaging limit.
Your phone number quality rating is Medium or High the rating is determined by the customer feedback, such as the reasons behind blocking your phone number and other issues. Hence, quality matters In the last seven days, you have started X or more conversations with unique customers, where X is your current messaging limit divided by two (In other words, the tier is also determined by your needs, if you don’t send enough messages, there’s no reason to give a bigger allowance even if your quality is good). You can see your current messaging limits in the WhatsApp Manager Overview Dashboard Insights tab.
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