So let's explore together how the promotion budget is calculated in Google Ads and how you can get the best results for your business. Regardless of whether you already have an established budget or are looking Job Function Email List for an estimate this article will provide you with guidance and solutions to make the best decisions The volume of searches per month The first step in calculating the promotion budget is to look at the volume of relevant searches for the keywords in our niche.
This number shows us how many people actively search for information related to the products or services we offer in a month. The higher the volume of searches the greater the potential to attract traffic to our site through Google Ads Average cost per click in the last months After we have identified the volume of searches we need to look at the average cost per click CPC for the relevant keywords in the last months.