One of the great advantages that digital marketing has brought us is that it can become the best cover letter for your business. If you already have a well-cared website and impeccable social networks, we tell you how it can help you in your strategy, get reviews from your customers. What are they and how can I get reviews? A review is nothing more than the opinion of one of your customers about your product or service. We must not forget that "word of mouth" in a digital environment is achieved thanks to obtaining reviews through: a) your Google business listing (previously called Google My Business). If you still do not have this file, we recommend that you register as soon as possible.
In it you will not only be able to share useful information about your business: images, opening hours, etc. but it is very important in your local SEO strategy and above all, to share the link to the reviews with your customers. b) customer satisfaction questionnaires . If you phone database have already sold a product or provided your services, it is essential to ask your customers for feedback. It is the best way to find out first-hand your weak points and put proposals for improvement into action. You can also request permission to share the comments on your website or social networks. c) your Facebook page . Did you know that on Facebook company pages there is a section to leave opinions? If you access any company page, in the left side menu there is the option "Opinions" where you can indicate if you recommend the business and upload your comments. d) use specific tools like Trustpilot . Although it has payment plans that incorporate extra features, this tool has a free plan where you can register your company and share the link with your customers so they can write an opinion. How do I manage reviews? No matter the channel through which your customers have left a review, it is very important that you respond to each and every review or comment .
If a client has decided to dedicate a few minutes to your business, it costs nothing to thank them. A very frequent question that we face is whether to also answer negative reviews and the answer is that of course! Even if you do not agree with the customer's comment, it is important that you share your point of view about what happened and explain why it has had a certain result. So whoever reads the review, will also be able to know your version and will see that you are involved in the transparency and image of your business. Share the opinions Although many consumers already proactively consult the opinions of other clients in the media mentioned above (Google, Facebook, Trustpilot etc), the best way to publicize negative evaluations is to share them. To do this you can: Create a specific section on your website dedicated to mentioning user reviews. A very visual way of doing it is through a carousel in which opinions move. generate a post for social networks with an attractive design, in which the opinion left by a satisfied customer is shared. Did you know the importance of reviews? At Be Markethink we can help you with your digital strategy and with the creation of your company file. Do not hesitate to contact us to request more information or a budget without obligation.
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