How to advertise on Google? Know what is SEM

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Bappy
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Joined: Thu Jul 28, 2022 8:25 am

How to advertise on Google? Know what is SEM

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Know what SEM is: it stands for Search Engine Marketing , and refers to (paid) advertising campaigns that we can do in search engines. Not only Google offers this possibility but we could also implement our campaigns in other search engines such as Bing (through Bing Ads) or Yahoo (Yahoo Search Engine). Google Ads Worldwide, we must know that advertising on Google, through its Google Ads ad manager, manages 80% of the market share, and in Spain this percentage rises to 96%. SEO/SEM differences google-sem-seo-advertising-in-google SEO (Search Engine Optimization) unlike SEM, encompasses the set of strategies and actions that we can carry out on our website to improve the position in which search engines show it. Many times we want to attract traffic to our website and we think that SEO is the only way to drive traffic to it. The great advantage of SEO would be that we don't need to start from a budget like the one needed for a Google Ads campaign;

we can take multiple actions to optimize our website. On the other side of the coin, we have to take into account that it requires a more long-term strategy and we do not obtain results as immediate as we would like or as those that an SEM strategy could provide us. Why does SEM work so well? Relevance It allows us to advertise a product or service related to the search made by the user. Now that we have such a recent Valentine's Day, let's think of ourselves as a florist. If a user searches for “buy bouquet of flowers” ​​and our ad appears, we know that Google is showing it to a person with an interest in our products. It is the phone database dream of every brand: to advertise their products to people who are willing to buy them! Precio It is a type of ads in which you pay per click. While in traditional radio or television advertising campaigns, which used to involve a higher cost, we pay to show our ad, in SEM, we will only pay when users click on it, being much cheaper and more profitable. This is why this type of advertising is also called PPC (pay per click) or CPC (cost per click).

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Quality of results for the consumer Google rewards the quality of the advertiser to provide the best user experience, which is why consumers will see personalized ads related to their search and will not perceive advertising as something so "intrusive", but rather as useful suggestions related to their search. bringing your search intent. Why carry out SEM through a marketing agency? How to advertise on Google then? At first it may seem simple to create a campaign in Google Ads , but let's think that if all the companies in the same sector compete for the same search "keywords", Google may decide not to publish our ad, or they may even be expensive bids for a highly competitive words. We have to develop a proper strategy, diversifying keywords and setting up ad groups, choosing matches, adding extensions, etc. so it is highly recommended to entrust our campaigns to an agency specializing in SEM. At Bemarkethink we can help you with your SEM strategy ,We have the Google Ads certification and experience managing this type of campaign.
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