Being able to take the customer by the hand until they purchase our products is the ultimate goal of any company. In the 2.0 environment there is a technique called remarketing (or retargeting ) that allows us to recover users who have had a first contact with our brand to end up leaving our website without buying. Knowing how to win them back is important. Do you want to discover how to do it? You may also be interested in: Executive Master in Digital Marketing, Analytics and UX Getting this incomplete purchase completed will generally cost less than trying to acquire a new customer, the headache of all marketers . These are users who have already had previous contact with our brand and have already shown interest in our products. INFOGRAPHIC Facebook Ads Vs Google Ads Discharge INDEX OF CONTENTS What is remarketing? To know the true meaning of remarketing, you should know that remarketing consists of personalized advertising campaigns, on third-party sites, aimed at users who have previously visited a web page.
In addition, it aims to recapture their attention so that cell numbers list they complete the purchase process or take another step in the Customer Journey . Have you visited a website and then been followed by its ads? Surely it has happened to you sometime and you have not realized it. This practice is known as retargeting or remarketing and it consists of that: showing display ads on other websites to a user who has previously visited our page but who left without completing an action registration, purchase. According to various studies, shopping cart abandonment is a reality that affects 88% of e-commerce. Among the main causes of the march is the search for that item in other similar stores to compare it. Retargeting is presented as a useful strategy for those potential customers to remember us and we can recover them. How does Remarketing work? Now that you know more about the meaning of remarketing , it's time to learn how it works. The user accesses our website, browses one or more pages and may even be interested in a product. A cookie is installed for this user, which they have accepted when entering the web.
Thanks to the cookie information, this user is added to a remarketing list . Finally, we create an advertising campaign aimed solely at the users of this list and that only they will be able to see. What is remarketing and how to apply it to your campaigns - remarketing 300x182 Remarketing lists can be more or less extensive depending on the pages you include (that the user visited) and how long that list is open. A broad remarketing list is one of all visitors. For example, users who have visited the web (any page) in the last 90-180 days. A more "narrow" or specific remarketing list would be that of users who have visited only one product page and, for example, during the last 7 days.
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