Temnik allows all participants to quickly navigate the Email Marketing List release process Monthly reports show whether our efforts are effective Reporting is a tool that allows you to answer the questions: — has the expected potential been realized? — which of the articles made a greater contribution to the overall indicators? — how did external factors influence the result? — Do you need to adjust your approach next month? The monthly report for VkusVilla consists of two parts. The first one shows: — dynamics of traffic and positions, — presence in special search elements (in highlighted descriptions in Google, in quick answers and in the “Q&A” block in Yandex).
The second part is the conclusions about effectiveness drawn from these data. We also note the influence of external factors, if any, for example, updates to search engine algorithms or technical problems on the site. Monthly analysis shows that the process is going as it should or that the approach needs to be adjusted. An example of the first part of the report showing the dynamics of transitions to articles. Based on these data, we draw conclusions in the second part. Calendar allows SEO team to prioritize products “VkusVill” plans every month what topics the editors will cover, for example, about seasonal fruits and vegetables.