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Among other things, content can: Cultivate relationships Increase brand trust and credibility Build links and domain authority Build your audience and your influence Grow your community Convert the right customers If you use content to achieve these for your business type of goals, then you're on the right track. But remember, everything you write should serve a higher purpose. It’s not just about creating content just to check it off your marketing campaign list. It’s about using content to transform your business.

Enter Big Content Until recently, all the content we created for our brands were C Level Contact List blog posts, infographics, and slideshows. A few weeks ago, we published our biggest piece of content ever: a 1-page guide on how to build an online community. Below is a description of our five main steps to publishing this sucker, what we learned, and the higher purpose this big piece of content serves in our company. My purpose in writing this article is not to promote our guide.




Rather, it is to document the strategic stages we executed on our first path to big content, in the hope of inspiring and informing you on a similar journey of your own. To date, other success metrics. Putting all this together takes a lot of effort. Here are some strategic tips I wanted to share, as well as some information on how the story progresses. Strategic Big Content Steps: Find Out Who If you’re considering investing in big content, be sure to figure out why and who else. We hope our guidelines accurately reflect the effort required to actually build a community.