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Architectural Innovation Architectural innovation in marketing refers to the introduction of new and improved organizational structures, processes, or systems within a company to enhance its marketing capabilities and performance. It reconfigures known components in novel ways without necessarily introducing new technologies. However, it rethinks and redesigns the fundamental elements of the marketing function, rather than just making incremental changes or introducing new features or products.

For example, you might repurpose new applications, or reor Switzerland WhatsApp Number ganize a product structure to enhance functionality. This shift is more substantial than incremental innovation, but less radical than disruptive innovation. By strategically applying architectural innovation, you can freshen up your product and marketing mix, surprise competitors, and attract new customer segments, thereby expanding your market reach. Process Innovation Process innovation refers to the development and implementation of new and improved methods.



techniques, or systems to improve the efficiency, effectiveness, and overall performance of marketing activities. This type of innovation often involves leveraging technology, data analytics, automation, and creative approaches to streamline marketing processes and achieve better results. For example, integrating artificial intelligence and machine learning algorithms can optimize target audience identification, personalize content delivery, and automate routine tasks to deliver more targeted and impactful marketing campaigns.